Royal Oak’s are known for wearing a tad larger than their dimensions on paper across the wrist, and I know from personal experience that the 34mm configuration really suits my smaller wrist well. Probably my favourite watch of the diverse group is the Audemars Piguet Royal Oak 34mm self-winding in black ceramic. These watches are every bit as equal to what has been presented as “men’s watches” but with a flair and form that really provides interesting refreshers to their corresponding collections.Īudemars Piguet Royal Oak 34mm selfwinding black ceramic Sure they have signalled that they designed these watches with women in mind, but they have also refrained from utilizing the stereotypical cues that have, at times, dominated the category. If anything, it is a testament to the fact that the storied holy trinity manufacturer has their ear to the ground. Nomenclature and intention aside, these watches are objectively stunning – so much so I imagine buyers of all backgrounds will get behind these creations. When I saw the images and specifications of the watches, however, I was super excited by what I saw. But, to be fair, I take no issue with designs being created with women in mind – they certainly deserve attention in the marketplace that currently more often caters to a male perspective. So when I first got the press release for the new Audemars Piguet 2021 Women novelties, I kind of let out a sigh. Gendering watches has been a hot topic as of late, and for good reason because there is room for growth in perspective from both enthusiasts and manufacturers. A year later, Audemars Piguet added several ceramic iterations to the Royal Oak collection.I/trending 17053 The Audemars Piguet 2021 Women novelties are so hot any gender would wear them Zach Blass
For instance, in 2018, they debuted the Royal Oak Frosted Gold, which incorporates a unique hammered finish. In more recent years, the brand pushed the boundaries of watchmaking by experimenting with innovative techniques and materials for the collection. Today, the Royal Oak has become the centerpiece of the Audemars Piguet brand. Now, that first batch of 1000 Royal Oak models with the Reference 5402, also known as the A-Series, have become some of the most highly sought after in the pre-owned market. It took over a year to sell the first 1000 pieces, but the brand stuck with the design and it paid off. In fact, many folks in the industry predicted it might be the final nail in Audemars Piguet’s coffin. Yet, the Royal Oak wasn’t an instant success. The Royal Oak was ready for a business meeting or an impromptu adventure. Its superlative hand-finishing (once only reserved for dress watches) was contrasted by functions like a noticeable water resistance gasket. It opened up an entirely new category of watches: the luxury sport watch. The Royal Oak filled a void in the market that most didn’t know was there. Yet, the design itself was not the only groundbreaking feat in the world of watchmaking. It featured an octagonal bezel,hexagonal exposed screws, and integrated bracelet. The design of the Royal Oak was completely novel and strikingly unconventional. Genta delivered what he considered one of the great masterpieces of his career, and the Royal Oak was born. The only catch: they needed it the following day to present at the Swiss Watch Show. Golay told Genta of the market research, the growing popularity of stainless steel, and the desire to create a sort of luxury sport watch. The managing director of Audemars Piguet, George Golay, met with the famed watch designer Gerald Genta. Then came the eve of the 1972 Swiss Watch Show (now known as Baselworld). Up until this point, stainless steel had only been used in more casual or working class sport and tool watches. In 1971, they heard about the growing popularity of stainless steel from the Italian market. In turn, they harnessed the power of their customers for guidance and new direction. Audemars Piguet felt they’d exhausted their resources in-house yet needed to keep reaching for new solutions to sustain the company. Another factor that ultimately led to the development of the Royal Oak is good old-fashioned market research. Every traditional watchmaker and watch brand felt the impact, and many, like Audemars Piguet, struggled to stay relevant and afloat. First, there’s the onset of the Quartz Crisis, which left the watch industry as a whole in great danger. A few important moments led to the monumental debut of the Royal Oak in 1972.
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